Somewhere along the way, chocolate got filed under “winter only.” Cosy nights, woolly jumpers, a mug cradled in both hands. Lovely. Also, frankly, a waste of a good summer.
Because chocolate, as we’ve said since 2013, was made for drinking—and that doesn’t stop when the heating goes off.
The numbers agree: 68% of Gen Z now reach for a cold drink over a hot one. Iced coffee, frozen everything, drinks to be seen sipping—the summer cup is having a moment.
The appetite was always there. We just hadn’t given you a reason to think of us in June.So this season, we’re all in on cold: Iced Chocolate, Milkshakes and the UK’s first Frozen Hot Chocolate, each made in the % of your choosing.
Summer is the season of saying yes.
So say it.
To chocolate, frosted over and frozen.
