The Knoops story
Knoops brings the accessible luxury of fine chocolate to your high street and your home with expertly crafted, gourmet chocolate drinks
Working directly with cocoa farmers and chocolate makers, we support best practice, and aim to benefit cocoa farmers, their communities, and the future of our precious primary ingredient. Through this investment, and our understanding of the complex flavours and health-giving properties of cacao and chocolate, we offer a unique product, and a bridge between cocoa farmer and each and every Knoops customer.
Knoops’ wide range of delicious chocolate %s and ingredients, such as orange zest and sea salt, allows us all to explore, play and create favourite recipes, and chocolate experiences for everyone to enjoy.
Our founder
Our founder Jens Knoop is the guiding light of Knoops, a chocolate lover driven by his desire to build a bridge between cocoa farmers and the consumers of this much prized and precious crop. With his experienced and highly trained palate, he is our chocolate sommelier—personally selecting each of the single origin bean-to-bar chocolates on our 21-strong selection board, and rigorous in ensuring we have the best chocolates to be found.
Visiting chocolate festivals across the world, and cacao plantations in Peru, Colombia, Venezuela, Ghana and beyond, Jens has forged important relationships with cocoa farmers and chocolate makers. These relationships allow him to ensure that Knoops works only with those having a genuine positive impact on their communities, and result in the creation of bespoke chocolates—which now make up the majority of Knoops’ chocolate menu.
Alongside his understanding of the journey from tree to chocolate, Jens has developed unique expertise assessing which chocolates translate best into hot chocolate. His authority is vital in curating the Knoops menu board of single origin, bean-to-bar chocolates. Jens has honed his tasting process with a view to ensuring each customer finds something to love. Experienced at judging flavour development and balance, if Jens loves it even after rounds of rigorous taste scrutiny, the chocolate earns its place on the Knoops menu. Jens’ aim is always to ensure a diverse chocolate library featuring chocolates across the widest range of origins, %s and flavour profiles.
With over a decade of global research and at the forefront of hot chocolate, Jens Knoop sources and selects chocolates with pride to create great hot and cold chocolate drinks for you.
Discover your perfect Knoops
Craft your drink at home using our luxury real chocolate flakes and makers, or visit us in store to have yours prepared by our Knoopologists.
