This is as good as the drink gets, perhaps because they use buttons rather than powder
Extra dark chocolate flakes| Blend
Our classic 70% Dark chocolate blend is ideal for those with a not-so-sweet tooth. It won a 2022 Great Taste Award, with judges describing it as: "Rich and bitter, cut through with a light sweetness. Simple and enjoyable."
Each tube makes around eight cups of hot chocolate.
Tasting notes
Well balanced with a hit of sweetness, followed by the rich cocoa's bitterness.
Our classic 70% Dark chocolate blend is ideal for those with a not-so-sweet tooth. It won a 2022 Great Taste Award, with judges describing it as: "Rich and bitter, cut through with a light sweetness. Simple and enjoyable."
Each tube makes around eight cups of hot chocolate.
Tasting notes
Well balanced with a hit of sweetness, followed by the rich cocoa's bitterness.
What the Knoops expert says...
Jens Knoop, our founder and chocolate expert, knows every % inside out. His notes help you taste what makes each one different.
Start simple, then experiment. That is where the joy of Knoops begins.
Taking top spot in our test, Knoops’ hot chocolate was crowned 'the perfect all-rounder
Real chocolate, ready to melt.
Our flakes are finely cut from real chocolate so they melt beautifully into milk. The result is smooth, rich and full of character, with none of the flatness you get from powder. It is chocolate in its most drinkable form, made for cups that feel personal, generous and quietly indulgent.
Hot, iced, blended or baked.
One bag of flakes opens up more than one ritual. Make a classic hot chocolate, shake an iced chocolate, blend a milkshake, deepen a mocha or add them to bakes and desserts. They are simple to use, but full of possibilities - a starting point for whatever kind of chocolate moment you want.
Choose the strength, texture and mood.
Some days call for dark and intense. Others need soft, creamy and comforting. Flakes let you adjust every cup to match the moment - more chocolate, less chocolate, different milk, different temperature, different finish. It is the joy of making something exactly as you want it.
Knoops, your way
Hot, iced, mixed, topped or made into something special.
Welcome to the world of Knoops
Frequently Asked Questions
Knoops is a chocolate brand built around helping people find their perfect chocolate %. Its range includes chocolate flakes, hot chocolate makers, accessories, gifts and in-store drinks, all designed to make chocolate more personal.
Jens Knoops is the founder of Knoops. His love of chocolate and flavour led to the Knoops % menu, which helps customers explore different strengths, styles and taste profiles of chocolate.
Knoopology is the Knoops way of making and enjoying chocolate. It is about choosing your chocolate %, selecting your milk, making it hot or iced, and adding extras to create a drink that suits your taste.
Knoops chocolate flakes are finely shaved pieces of real chocolate designed to melt smoothly into milk. They can be used to make hot chocolate, iced chocolate, mochas, desserts, sauces and bakes.
Chocolate flakes melt quickly and evenly, creating a smoother drink than many powders. They also give a richer chocolate flavour and make it easier to control the strength, sweetness and texture of your drink.
Knoops is for anyone who wants better chocolate at home or in-store. Whether you like creamy white chocolate, mellow milk chocolate or intense dark chocolate, Knoops helps you find and enjoy your perfect %.
Perks for your %
- Free marshmallows, drinks and flakes
- 50% off coffee before midday
- Exclusive new product access
- Skip the queue
- Become a gold member